Bloxels was a strategic partnership with Pixel Press to help elevate and expand their brand beyond a successful Kickstarter campaign to the larger retail ecosystem. My role was to help evolve the Bloxels identity with mass-market retail in mind. As a part of this endevour I managed the branding, packaging, and marketing touch points. Working with Disney and Lucas Films I was also Design Lead on the Star Wars extension again developing Packaging and Marketing Assets as well as aiding in the strategy and story for the UI and UX of the apps.